Expat to Repat: Returning home to promote Buffalo on social media

After spending 18 months in Los Angeles learning the business side of social media, Nik Metcalf returned to Western New York to promote his hometown.
Metcalf, a 2012 Williamsville East graduate, began experimenting with social media in high school. He and a friend posted jokes and funny pictures to Twitter, and soon realized they could make money doing it.
“It wasn’t the goal when we started, but we learned that if you linked to a product or website, you got paid a few cents for each click. We tweeted things to our followers, and began earning money. In peak weeks, we averaged $700.”


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